Proco Brand Transparency Tool
Fashion brands increasingly use the Internet as a platform for marketing their products and communicating with their customers. The problem is that, on the Internet, it is not always easy for consumers to know the sources of a brand’s resources, to recognize whether a product has been manufactured in the most environmentally and socially responsible manner, or to know which products have the best-known and longest track records of delivering.
This is where Proco comes in. Proco is a fashion brand transparency tool, designed to help shoppers find the most environmentally and socially responsible fashion brands available on the Internet, while also making it easier for fashion brands to make environmentally and socially responsible disclosures to their consumers, investors, and the public.
